Thaler, Richard H., 1945-

Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. - New International Edition - England : Penguin Books, c2009. - x, 305 p. ; 23 cm.

9780141040011


Economics--Psychological aspects.
Choice (Psychology)--Economic aspects.
Decision making--Psychological aspects.
Consumer behavior.

330.019 THA