Bijapurkar, Rama, <br/><br/>
A never-before world :  tracking the evolution of consumer India / 
Rama Bijapurkar ; introduction by P. Chidambaram. 
 - New Delhi,  Penguin Books,  2011. 
 - xiii, 360 pages :  illustrations ; 
<br/><br/><label>ISBN: </label>9780143423522 0670086797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumption (Economics)<br/>Marketing<br/>Consumers<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>330.954 BIJ