Small data : the tiny clues that uncover huge trends / Martin Lindstrom.
Material type: TextPublication details: London : John Murray Learning, 2016.Description: xi, 275 pagesISBN:- 9781473630130
- 658.8342 LIN
Item type | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | ATREE Library General Stacks | 658.8342 LIN (Browse shelf(Opens below)) | Available | 5605 |
Browsing ATREE Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
658.408 JEE Uniting in responsibilities in a culture of rights : | 658.408 UTT Corporate accountability and sustainable development | 658.4083 DUM The plot to save the planet : | 658.8342 LIN Small data : | 659.10941 RIC The commodity culture of Victorian England : | 659.2933372 BRO Celebrity and the environment : | 660.6 SUN Lively capital : |
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
There are no comments on this title.